Google Adwords and a carefully designed Landing Page can give an almost immediate ROI.
However, in order to get a good ROI
- Adverts need to be really targeted and specific to the chosen product or service
- The landing page, where we send visitors after they click the Advert, must be directly related to the product (sending them to the generic homepage of your website is a big mistake)
- And, the landing page must be designed to encourage the visitor to take the desired action